Original research from the DACH Shopify crawler.

Quarterly data studies on the DTC ecosystem — tech-stack adoption, vertical movement, theme trends. Sourced from the same crawler that powers the product.

Data study · 12 min read

The state of DTC in DACH — 2026

We analyzed every German-speaking Shopify store in the MerchantWatch crawler. Tech-stack adoption, vertical winners, ad-spend signals, and the brands worth watching this year.

May 2026

Coming soon

Klaviyo adoption across European DTC

How many EU Shopify stores run Klaviyo — and how that share has shifted against Omnisend, Mailchimp, and Brevo over the last 12 months.

Coming Q3 2026

Coming soon

Shopify theme trends 2026 — what fast-growing DTC brands ship

Theme distribution across the top-1% fastest-growing Shopify stores in DACH. Which themes are gaining, which are getting customized, which are being ripped out.

Coming Q3 2026